PACKAGING & PRINT DESIGN
Design that
Design that
makes a
lasting
impression.
Great packaging is more than a container. Thoughtful print and packaging design bring identity, creativity and communication together in a form people can see, hold and experience.
PACKAGING / PRINT / VISUAL IDENTITY
MPKR / PACKAGING DESIGN
CREATIVE CONCEPT
MPKR / DESIGN EDITION
FORM.
MEETS.
IDEA. VISUAL EXPRESSION
MEETS.
IDEA. VISUAL EXPRESSION
MAKE
IT
TANGIBLE
IT
TANGIBLE
DESIGN FOR
REAL LIFE. CREATE
EXPLORE
REAL LIFE. CREATE
EXPLORE
MPKR / PHYSICAL DESIGN
P.
DESIGN YOU CAN SEE AND HOLD.
01 / PACKAGING & PRINT OVERVIEW
Bring your
Bring your
creative ideas
into the real world.
Packaging and print design give visual identity a physical presence. From product packaging to brochures, effective design considers how people see, read and interact with printed materials.
Thoughtful use of colour, typography, layout and materials can help create a more distinctive visual experience while supporting clear communication.
✳ Creative Packaging
✳ Visual Brand Expression
✳ Print Layout Design
✳ Product Presentation
02 / CREATIVE PACKAGING DESIGN
Packaging that
Packaging that
communicates
personality.
A product's packaging plays an important role in its visual presentation. Shape, typography, graphics and colour can work together to create a recognisable brand expression.
Packaging concepts should consider the intended product, required information and visual character of the brand. Structural and production requirements can be defined separately where needed.
- Product Packaging Artwork Concepts
- Box & Carton Graphics
- Packaging Visual Identity
- Typography & Colour Applications
- Packaging Mockup Concepts
MPKR / CREATIVE PACKAGING
MADE.
TO BE.
SEEN. PACKAGE DESIGN CONCEPT
BOX DESIGN / PACKAGING ARTWORK
TO BE.
SEEN. PACKAGE DESIGN CONCEPT
pure.
THE DESIGN EDITION
03 / PRODUCT LABEL DESIGN
Small details.
Small details.
Strong visual
identity.
Product labels communicate both brand identity and important information. A thoughtful label layout balances visual appeal with clarity and readability.
A label design may involve brand typography, colour, illustration, product naming and space for legally required information.
- Product Label Layout Concepts
- Brand-Aligned Label Graphics
- Typography & Information Hierarchy
- Packaging Sleeve Artwork
- Visual Product Mockups
04 / BROCHURE & CATALOGUE DESIGN
Tell your story
Tell your story
with thoughtful
print design.
Brochures and catalogues provide a structured way to communicate products, services and detailed information through printed materials.
Effective editorial layouts make content easier to explore by bringing together typography, imagery, spacing and visual hierarchy.
- Corporate Brochure Layouts
- Product Catalogue Design
- Promotional Flyers
- Editorial Print Concepts
- Presentation & Report Layouts
MPKR / DESIGN JOURNAL
PRINT.
WITH.
PURPOSE.
BROCHURES / CATALOGUES / EDITORIAL
WITH.
PURPOSE.
MPKR.
CREATIVE THINKING / PURPOSEFUL DESIGN
CORPORATE STATIONERY / VISUAL DESIGN
05 / CORPORATE STATIONERY
Professional identity
Professional identity
in every detail.
Corporate stationery helps extend a visual identity into practical, everyday business materials.
Consistent logo placement, typography and colour can create a coordinated appearance across stationery, printed documents and promotional materials.
- Business Card Design Concepts
- Letterhead & Document Layouts
- Corporate Folder Design
- Branded Print Materials
- Stationery Visual Guidelines
06 / DESIGN DELIVERABLES
Creative assets
Creative assets
ready for the
next step.
Packaging and print design projects may require different types of artwork depending on the intended production method and scope. The following are examples of potential deliverables.
01
Product Packaging Artwork
02
Product Label Design
03
Packaging Sleeve Graphics
04
Brochures & Catalogues
05
Corporate Stationery Design
06
Print Layout & Artwork Files
07 / OUR CREATIVE PROCESS
From concept
From concept
to tangible design.
A proposed four-stage creative process for packaging and print design projects.
01
Discover
Understand the product, brand identity, intended audience and design requirements.
02
Conceptualise
Explore visual directions, typography, colour and packaging artwork concepts.
03
Design & Refine
Develop the selected design and refine layouts, visual elements and details.
04
Finalise
Prepare approved design artwork and files according to agreed production specifications.
08 / FREQUENTLY ASKED QUESTIONS
Packaging & print
Packaging & print
questions answered.
Helpful answers about packaging artwork, labels, printing and preparing a design brief.
What does packaging design include?
Packaging design can involve the visual appearance of product boxes, labels, sleeves and related presentation materials. Structural engineering and manufacturing may require separate services.
What is the difference between packaging and label design?
Packaging design considers the broader visual presentation of a product's container, while label design focuses on the artwork and information presented on an attached or printed label.
What information is needed for a product label?
A design brief should include the product name, brand assets, dimensions, required text, visual preferences and applicable labelling requirements. The product owner should verify regulatory information.
What files are commonly used for printing?
Print-ready PDF files and other production artwork formats may be used depending on printer requirements. Dimensions, bleed, resolution and colour settings should be confirmed with the print supplier.
Does packaging design include physical production?
Packaging design and physical production are different services. Manufacturing, printing, materials and fulfilment should be confirmed separately as part of the project scope.
LET'S CREATE SOMETHING TANGIBLE
Great products
Great products
deserve great
presentation.
Have a product or creative idea worth bringing to life? Let's explore thoughtful packaging, distinctive visuals and print design that makes an impression.